House of Slice was created as a nostalgia-fueled brand environment designed for the Vans Warped Tour, channeling the energy, chaos, and cultural texture of classic pop-punk eras. The concept drew from familiar teenage memories — the friend’s basement, carefree summers, and the kind of soda you forgot you loved — translating them into a playful, high-impact festival experience.

The installation was built around a retro hangout narrative inspired by an 80s-meets-90s aesthetic. Guests moved through a layered environment featuring a front-lawn sampling cart, live tattoo moments, and a basement-style Chill Room filled with era-defining visual cues, graphics, and objects that reinforced the throwback atmosphere. The space was designed to feel spontaneous, social, and slightly chaotic in a way that mirrored the spirit of the tour itself.

A hidden photo booth, concealed behind a vintage refrigerator, became a defining experiential element. Wrapped wall-to-wall in Slice cans, the space functioned as both a visual surprise and a highly shareable brand moment, encouraging participation and discovery. This unexpected reveal played a central role in shaping the personality of the activation.

The design approach prioritized bold color, strong graphic presence, and immediate visual recognition within the visually dense festival setting. Every component of the environment was structured to capture attention, sustain engagement, and translate nostalgia into a contemporary branded experience.

Deployed across multiple festival stops, the activation drove significant product sampling while establishing House of Slice as a memorable and culturally resonant destination within the Warped Tour circuit.