For the World Mental Health Day Festival, Nespresso introduced an immersive café-style experience centered on mindfulness, pause, and human connection. The concept positioned coffee as more than a beverage, framing it as a ritual connected to wellbeing and reflection.

The space was designed to feel warm, calming, and approachable. Guests enjoyed complimentary Nespresso beverages while engaging with interactive elements that encouraged presence and self-expression. A mantra wall served as a key visual and experiential feature, inviting visitors to share affirmations and participate in a collective moment of reflection.

Live interactions and curated guest moments added energy and authenticity to the environment, reinforcing the themes of mental wellness and everyday rituals. The design language focused on clarity, softness, and emotional resonance, ensuring the physical experience aligned seamlessly with the brand’s message.

The installation blended brand storytelling with spatial and experiential design, creating a memorable, human-centered brand moment within a culturally meaningful context.

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