Chomps Protein Pit Stop was developed as a high-visibility, behavior-driven brand activation designed around a familiar back-to-school tension: messy cars, rushed routines, and parents navigating daily chaos. The concept transformed this everyday pain point into a playful, utility-based brand experience that combined convenience, humor, and product trial.

The activation took the form of a drive-thru “clean-up and refuel” moment, positioning Chomps as a practical companion for life on the go. Parents arrived with cluttered back seats and left with refreshed vehicles and protein-packed snacks, turning a functional service interaction into a memorable brand encounter. The experience connected directly to the brand’s core promise — mess-free, convenient, high-protein fuel for busy lifestyles.

The design approach emphasized immediacy, clarity, and strong visual recognition. Environmental graphics, signage, and spatial flow were structured to mimic the language of automotive pit stops while maintaining a distinctly playful tone. This visual framing reinforced speed, efficiency, and energy — key attributes aligned with both the product and the audience mindset.

By merging utility with brand storytelling, the installation created an interaction that felt both helpful and entertaining. The activation generated high participation, strong social and PR visibility, and measurable engagement within a compressed timeframe, demonstrating how physical experience design can amplify brand relevance through real-world context.

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